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7 tips for Black Friday: how to shop like a pro

It will soon be time: on 29 November 2019, a number of shops worldwide will be tempting consumers with Black Friday discounts – including online. For bargain-hunters, this marks the start of the Christmas shopping season. But be careful: not every offer is a bargain. 7 tips on what to do when shopping online and how to benefit from the best discounts.

26 november 2019, text: Esin Ezer, photo: Unsplash

SALE-sign on a red background
With our tips, you are certain to benefit from the Black Friday discounts and will be able to do your Christmas shopping early.

It is the world’s largest shopping event of the year. And a battle for the best bargains. A number of online retailers such as Amazon, Microspot and Zalando tempt shoppers with huge Black Friday discounts. But this is also a busy time for fraudsters. With tempting offers and fake online shops, they induce innocent consumers to buy, thereby obtaining their data.

With our 7 tips, you are certain to benefit from the Black Friday discounts:

  • Draw up a wish list of products early on. That way, you will avoid impulse buys.
  • In the case of expensive products in particular, it is worth comparing typical prices. Often, the discount only applies to the much higher recommended retail price.
  • Reserve an hour on Black Friday morning, as many offers are often limited and bargain-hunters are quick off the mark, especially online. The shopping list will allow you to do all your shopping in the shortest possible time and then dedicate yourself to your daily routine.
  • Check the shipping costs. When buying larger items such as televisions or furniture, you can quickly incur hidden costs.
  • In online shops, take note of any mandatory information such as legal notices, information on data protection, general terms and conditions, and cancellation rights. Quality seals such as «Trusted Shops» indicate that shops are reputable. If there are none, we advise you not to buy.
  • Look for security features in the website address. Is there a padlock or does it read «https://» rather than «http://»?
  • Choose a secure payment method such as on account or credit card. Alternatively, payment services such as Paypal or Twint can be used to pay.

Using a credit card to shop online

A number of online shops use two-factor authentication. This ensures that credit card payments are secure and can be carried out in various different ways. Depending on the provider, you set a code once and then enter this additional piece of information during each payment transaction or you receive a new code by text message for each purchase you make. Other providers, meanwhile, ask for confirmation in an app. When shopping online, it is important that you avoid making ill-considered purchases and keep an eye on what you are spending, no matter how attractive the deals are on Black Friday.

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