In addition to its corporate art collection , whose origins go back nearly 80 years, Helvetia’s sponsorship of art is dedicated to giving art an effective public presence. The focus is on long-term partnerships and high-quality future-oriented projects.
In keeping with the helvetia 20.20 project , which centres on digitalization, Helvetia supports projects in four of the museums it insures
As well as improving access to works of art for the general public and research, digitalization protects them from destruction and also enables completely new exhibition formats. Ultimately, the aim is to use innovative interactive formats to attract the young generation of “digital natives” to museums and interest them in our cultural heritage.
Helvetia’s interest includes crafts. For example, in 2017 it was the main sponsor of the Trésor - Contemporary Craft fair in Basel . In addition to this close partnership, the company supports selected individual exhibitions in Switzerland. By fostering contemporary art in Switzerland, Helvetia is able to bring together the national and international art world, extend its network and gain new inspiration in a creative environment.
We have close links to the city of Basel because one of our two head offices is located there. Once a year, the city's museums open their doors at night. Since 2017, we have sponsored this special event, which attracts thousands of visitors every year. By supporting the Museum Night , we bring together people who are interested in art and give Helvetia an even firmer profile in the art world in Basel.
To encourage a wider range of people to visit museums, Helvetia sponsors the cross-border Museums-PASS-Musées , which is valid for many museums, castles and gardens in Germany, France and Switzerland.