Helvetia has developed a new advertising approach. The goal is to increase awareness of the brand in all country markets. Dialogue with the customer is at the heart of the new advertising, triggered by a question, e.g. “What is courage?” or “What is enthusiasm?”.
Over the last few months, those in charge of marketing at Helvetia have been revising the cross-border brand strategy. Consistent brand management with regard to content in all country markets and the shared advertising concept are based on the single-brand strategy. A standard logo was introduced in all country markets in 2006. The new advertising conveys Helvetia’s brand promise: fitting, fair and reliable insurance and pension solutions.