SEARCH
ENGLISH

New advertising image for Helvetia

Helvetia has developed a new advertising approach. The goal is to increase awareness of the brand in all country markets. Dialogue with the customer is at the heart of the new advertising, triggered by a question, e.g. “What is courage?” or “What is enthusiasm?”.

Over the last few months, those in charge of marketing at Helvetia have been revising the cross-border brand strategy. Consistent brand management with regard to content in all country markets and the shared advertising concept are based on the single-brand strategy. A standard logo was introduced in all country markets in 2006. The new advertising conveys Helvetia’s brand promise: fitting, fair and reliable insurance and pension solutions.

What is courage?

Dialogue with the customer is at the heart of the new advertising, triggered by a question, e.g. “What is courage?” or “What is enthusiasm?”. The question concerns the customer’s world; they express what courage or enthusiasm means for them in the framework of the advertising approach. Helvetia’s promise is to offer customers simple and comprehensible solutions tailored to them – in keeping with the guiding principle “Whatever you’re planning, we’re there for you”. Helvetia wants to solicit active dialogue with its customers. The new advertising strategy is intended to provide impetus for stimulating this dialogue.

As premium sponsor of the FIS Cross-Country World Cup, Helvetia is extending its skiing sponsorship commitment to the entire Group. The Helvetia brand is omnipresent at over 70 races – for millions of TV viewers and for the audience on location.

Begeisterung? New advertising image for Helvetia.
New advertising image for Helvetia (Italian)
Begeisterung? New advertising image for Helvetia.
New advertising image for Helvetia (Spain)

Your Swiss Insurer.

© 1998-2014 Helvetia Group ∙ Dufourstasse 40 ∙ CH-9001 St. Gallen ∙ +41 58 280 5000 Imprint and Legal information