With immediate effect, MoneyPark is now part of the Helvetia Group, which has acquired 70% of its shares. Helvetia bought the shares for a total price of CHF107million. In addition to the other shareholders, the founders and Tamedia still own some 20% of the company.
Unique business model
Since its establishment in 2012, MoneyPark has cemented its position as the biggest mortgage broker in the Swiss market with a unique business model as a technology-based and independent intermediary. The company combines an online platform with personal consulting services: with the credit criteria of more than 70 financing partners stored on a proprietary, web-based platform, reliable comparisons of interest conditions can be done immediately. Personal consulting services are provided at 20 branches in Switzerland or via video. MoneyPark now also offers the first online market place for mortgage refinancing in Switzerland. In addition, MoneyPark offers pension advice as well as robo-advisor investment services, and will in future also offer real estate-related property insurance products. The sales and advisory processes are supported by a strong IT infrastructure, which allows the company to focus fully on the needs of its customers.
Towards an excellent customer journey in the "home" eco system
By acquiring the majority stake in MoneyPark, Helvetia is adding a new, independent business model to its current portfolio. "With this acquisition we are not only tapping into new sources of revenue, but also opening up access to new customers and a broader range of products," says Philipp Gmür, Group CEO of Helvetia. "The acquisition is also an important step towards digitisation and an improved customer centricity as part of our helvetia 20.20 strategy." Helvetia intends to exploit the benefits offered by the IT platform and the efficient mortgage advisory and sales processes. With MoneyPark as the first strong anchor, the insurance company also wants to build up a "home" eco system. The companies participating in the network will thus profit from gaining access to customers, while the customers themselves will benefit from a continuous and excellent customer journey.
MoneyPark to remain an independent unit
"In Helvetia, the young fintech company MoneyPark is gaining a very established Swiss insurance company as a strategic and financially strong partner. Helvetia will help us to take MoneyPark to new heights," says Stefan Heitmann, founder and CEO of MoneyPark. "What is important is that we will continue to operate as an independent company and play our role as an independent intermediary in the mortgage business and the business with tailor-made pension solutions." MoneyPark will therefore not be integrated into Helvetia, but will be managed as an independent unit of the Helvetia Group with its own governing and executive bodies. Stefan Heitmann and his the current management team will continue to manage the company.
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