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The leading Swiss online insurer Smile is going international

Helvetia is launching the successful business model of the leading Swiss online insurer Smile in Austria – its first step towards internationalization. The goal is to establish Smile as the leading online insurer in this market by the end of the helvetia 20.25 strategy period.
31.10.2022 | Media releases
As announced in the spring, Smile will first be marketed in Austria. The insurance market there is similar to that in Switzerland; it is digital but not yet well developed, however with people who are used to operating online. Helvetia is therefore taking its unique success model to other European markets, step by step. Philipp Gmür, CEO of the Helvetia Group, explains: "The internationalization of Smile is a further step towards Helvetia's development into a European financial services provider for insurance and pensions." The Smile Austria products will initially be distributed via durchblicker.at as an established partner. The product range will kick off with the household contents insurance smile.home and will be continuously expanded.
Smile is the leading Swiss online insurer and has continued to develop well: in 2021, Smile posted premium growth of 11.8% to CHF 111 million. The basis for Smile's success is its positioning as a digital lifestyle brand. For instance, in 2021, Smile was the first European insurer to launch a "freemium" model, allowing non-customers to also benefit from free services. After Austria, Helvetia is planning to launch Smile in Spain in 2023.

Contact information


Philipp Schüpbach
Head Investor Relations

Telephone: +41 (0)58 280 59 23


Jonas Grossniklaus
Head Media Relations

Telephone: +41 (0)58 280 50 33


Joséphine Chamoulaud
Chief Marketing Officer Smile

Telephone: +41 (0)44 839 3880