The Helvetia Venture Fund is acquiring shares in Baufi24 as part of a series A financing round. The Hamburg-based FinTech company is one of Germany's leading digital property financiers. Baufi24 was launched in 2006 as a search engine for property financing, and has since 2017 positioned itself as an all-round independent property financing broker. For each financing request, Baufi24 compares what around 450 banks, insurance companies and building societies have to offer, with the aim of enabling its customers to obtain rapid loan commitments with minimal bureaucracy. Baufi24 supplements its digital offering with 60 franchised branches that provide personal advice, both face to face and via video. The B2B company FinLink is also part of the Baufi Group and offers CRM services for marketing property financing via its technology platform.
btov also took part in the financing round alongside Helvetia Venture Fund. With the additional funds, Baufi24 is going to forge ahead with its smart technology and expand its network of branches across Germany.
Novel approaches to generating leads
Lead generation is a significant cost and success factor in property financing. Baufi24 is pursuing novel approaches in this respect, using artificial intelligence to define the optimum parameters for generating leads. "MoneyPark, the Swiss technology leader in property financing, is already part of the Helvetia Group. Investing in Baufi24 will create interesting exchange possibilities for both parties", explains Patrick Scherrer, Head Strategy & M&A at Helvetia. Tomas Peeters, CEO of Baufi24, adds: "With the Helvetia Venture Fund and btov, we have two strong investors on board in order to push forward with the development of our smart and innovative technology."
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