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Helvetia is developing new sales channels through the partnership between Smile and Migros Bank

01.02.2022 | Media releases
Migros Bank and Smile – Switzerland's leading online insurer – will work closely together in future to sell car insurance. The partnership will focus on customers with a car loan who are looking for the right insurance coverage in addition to financing for their new vehicle. The insurance can be concluded entirely automatically. Customers who take out car insurance with Smile via the Migros Bank website will benefit from an attractive cash-back payment, which will be credited directly to their Smile app.
Customer convenience is a key part of the Helvetia strategy
Convenience for customers is at the heart of the Helvetia strategy, both in terms of its own sales as well as in cooperation with partners. Martin Tschopp, Chief Customer Officer at Helvetia Switzerland, comments: "The partnership between Smile and Migros Bank is a good example of how embedded insurance can help Helvetia to increase its presence wherever insurance needs arise and thus to greatly improve convenience for customers."

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