ChatGPT is an artificial intelligence tool that can digest massive volumes of text data and then use this as a basis for answering questions. Helvetia is the first listed insurance company in the world to use this technology from OpenAI as part of a live experiment, which will be conducted using Clara, Helvetia’s digital assistant in Switzerland. Clara’s new chatbot service provides information on insurance, pensions and home ownership. To do this, the software uses web content from Helvetia Switzerland, such as product pages and information guides. Anyone can try out the new chatbot service free of charge.
Pinpointing added value for customers
Helvetia is clear that its new service is an experiment: the company wants to gauge the potential offered by language models such as ChatGPT and gain insight into how customers perceive services such as this. At the forefront of this experiment is the ambition set out as part of the helvetia 20.25 strategy to set new benchmarks in customer convenience and customer access, as Jan Kundert, Head Customer and Market Management and Member of the Executive Management of Helvetia Switzerland, explains: "We are investing in a positive customer experience on an ongoing basis and at a number of levels. Consequently, we want to be able to gauge the added value artificial intelligence can offer our customers."
Emphasis on shared research